Any San Franciscan knows that It's-It Ice Creams - once sold only at Playland-at-the-Beach - are as unique to San Francisco's history as the Buena Vista's Irish Coffees, Hippie Hill, Carol Doda of the Condor Club and sourdough bread. And while many San Franciscans remember missing It's-Its after the demise of Playland in 1972, and then joy at seeing the ice creams re-emerge in markets not too many years later, they probably don't know the entire story.
The missing piece to the It's-It tale involves my mother Nancy and her friend Priscilla; their contribution to the ice cream treat's history even got them recognition from Herb Caen in one of his columns and labeled "the It's-It Girls" by another writer.
Over the next week or so, after a little more research, I'll write in more detail about how my mother and Priscilla became the "It's-It girls." But for now, I'll post these photos (taken in 1973 or 1974) of my mother (the brunette on the right) and Priscilla (the blonde on the left) standing in the It's-It booth my father made and hand painted. The little girl is Priscilla's daughter, Jocelyn. Hey, she's eating an It's-It...That was one of the perks of being an It's-It girl's kid. (Photos contributed by Priscilla)
Thanks to ex-San Francisco resident (but always a San Franciscan) Pondering Pig for reminding me about my It's-It memories. His great San Francisco posts always get me remembering.